This psuedo-qualifies these people as leads, not just people who have a question about a blog post, for example, Web Addresses. If the user visits my site during working hours in my timezoneĪnd they have gone to my service offering pages. Instead of showing the button to every user, there is some logic applied to the display. It is the Triggers (the logic that decides when the button is to be added) that are more interesting. And it makes it quite easy to track when someone clicks the button to call, allowing you to analyze and optimize their conversion path.įor this method, I used a bit of jQuery to insert the link from the simple method listed above, into my contact page. The cherry on top is that it Google Tag Manager allows you to update these rules whenever you want – without editing your website’s code. The rules are what makes Google Tag Manager a clever solution for adding the Skype button. It allows you to agilely track and tag your website with custom rules about what is tracked when. Google Tag Manager is a great free product for implementing Web Analytics and tracking tags. And that leads to the third method… Method 3: Use Google Tag Manager for Display Custom Logic It might be nice to have some logic around when the Skype button is displayed. The downside of this method, like the previous, is that it is there on your site all the time – event when you’re sleeping. This makes it easy to get the look you like and not fuss with any code. Just like this:Įxample WordPress Skype Plugin Shortcode Just customize the appearance of the of the Skype Chat or Call button and drop it into your sites template with a shortcode. If you are less comfortable with that and you are using a WordPress website, there is a nice WordPress plugin. That being said, it’s not likely that somebody would click a “Call Me on Skype” button if they don’t use Skype… Method 2: Use a WordPress Plugin The more complicated way does some checks to see if the device that the person is using has Skype installed so it may be a bit more reliable. “The easy way”, allows your to customize the look of your button as you wish while the “Skype-generate way” uses the Skype-branded image 2. There are two main differences in these two methods: 1. Here are two examples of how this could be done: If you have access to, and are comfortable editing source code, you can create a button and add the button code directly to your site. Method 1: Add the button code to your website source code I will detail three good ones so you don’t have to read through the Microsoft style docs. There are several ways to add Skype to your website. Skype Website Button Trade-offs: Skype Button This is also great if you have a low limited of leads coming in anyway. A personal conversation is likely to be more persuasive than all the copy in the world. However, in cases where you are not seeing a lot of leads coming in, getting in front of your leads earlier in the funnel could be very impactful. By allowing leads to reach you directly, without a qualification process, could end up wasting time. This one is a tradeoff but a tradeoff very worth considering. Reduce Friction in the Lead Acquisition Funnel This post offers an easy way to become more interactive with your customers. So what does it mean? Social does not mean just sharing.Social means interacting. There is a higher expectation of interactivity An example of this is how Facebook Pages are reporting response times – putting a brand’s level of interactivity on display for all to see. The second trend is social commerce the consumer expectation that a relationship with a brand will be not only tangible but also responsive. (No surprise they are both owned by Microsoft now) These expectations are evolving considerably with the birth of ever new platform and the generations that are native to each. For example, I use Facebook and Whatsapp for close friends and LinkedIn and Skype for business. The first trend is that there are so many social and messaging platforms available, we are allowed to pick and chose the level of privacy and involvement we associate with each one. There are a couple of trends that are having a big influence of this shift. The meaning of “Social” in terms of business and e-commerce is changing. Beyond just being a modern way to use a web browser, it enables a modern approach to interacting with leads and customers. This post demonstrates several ways to add click-to-call and click-to-chat Skype button functionality into your website.
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